2021 Communications and Marketing Webinar Series: Session #3 “A Research Approach for Communicators”

April 14, 2021 2:00 PM - 3:00 PM

Location:

Virtual Event - MS Teams,

Event Overview

Join us for the third session of the communications and marketing webinar series. This session will focus on campaign strategy and provide resources to:   

1. Understand the research tactics available to communicators and learn how they compare in cost and richness of results. 
2. Identify different communications planning scenarios throughout the lifetime of a campaign and illustrate how new research tactics work together to inform key decisions. 
3. Apply research tactics to communications scenarios based on varying budget levels.

The session will be held on Wednesday, April 14 from 2:00 pm to 3:00 pm ET.

The series is open and at no charge to AGA members. We will be using the Microsoft Teams platform to hold the series, note that you will receive a unique link to join for each session. Stay tuned for upcoming topics and dates.

If you have any questions, please contact Sherri Hamm.